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商品編號： 9-396-154 出版日期： 1996/01/12 作者姓名： Garvin, David A.;March, Artemis 商品類別： General management 商品規格： 20p 再版日期： 2000/03/12 地域： Tennessee;Illinois 產業： Publishing industry 個案年度： 1991 - 1995
商品敘述：
In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelley''s Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology--digital printing presses and transactions management systems--to deliver short-run, customized printing. But it is based on a completely different business model than Donnelley''s traditional businesses and is finding it difficult to overcome informal resistance.
涵蓋領域：
Organizational behavior;Business models;Information systems;Disruptive innovation;Business process reengineering;Teams;Technology adoption lifecycle;Value creation
相關資料：
, (9-396-377), 17p, by David A. Garvin
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